ILSA is the only Italian company in the agricultural sector to be awarded the “Brilliant” company recognition in the year 2022. It is one of the 30 Italian companies selected by Kotler Impact and Weevo for their green marketing programmes.
The recognition comes directly from the father of modern marketing, Philip Kotler, for the company's sustainable marketing programme called GAP – Global Amino acids Production – a technological innovation that allows for the enhancement of waste from the tannery process. It essentially achieves two goals: the reduction of the environmental impact and the production of high-efficiency fertilisers and biostimulant products for more sustainable agriculture.
The ILSA case study was published in the Italian edition of the Essentials of Modern Marketing (EOMM) manual, which, starting from this year, has begun featuring the sustainability marketing plans of select companies from each country. Only 30 companies in Italy will be able to bear the Brilliant Company 2022 mark.
ILSA has developed new technologies in a micro version that are capable of solving the environmental problem of trimmings and scraps of tanned leathers. The company is implementing these innovations in various countries around the world.
It is a technological innovation that allows for the improvement of the wastes of the tanning production chain that makes use of by-products from the food industry.
ILSA is a company with "circular-economy DNA".
Until a few years ago, it used to be an industrial process that was only possible in large tanning districts. Today, thanks to the GAP programme, the thermobaric hydrolysis process for the production of solid fertilizers is also possible even in small tanning clusters. There are several advantages of these technologies related to environmental, social, and economical sustainability.
There are several advantages of these technologies related to environmental, social, and economical sustainability.
ILSA's production process does not generate solid waste, and the resulting water can be purified and reintroduced into ordinary water networks.
The sustainability and green reputation of the leather sector is improved. The leather sector was born from the by-products of the food industry and today, it has another concrete tool to optimize its circularity.
Precious organic nitrogen is recovered from the tanned hides. It is one of the main elements of crop nutrition, which, thanks to advanced biotechnologies and agronomic research, has become the basis of fertilizers with modulated release nitrogen, in sync with the needs of plants. This means that nitrogen does not get wasted in the environment, neither does it pollute the groundwater.
A symbiosis is favoured with local agricultural systems that can have easier access to highly efficient technical inputs that ease the development of more sustainable and profitable agricultural practices.
The transfer of green biotech skills is improved also in developing countries, creating new professionals.
The collagen contained in hides has a positive impact on the economy, as it becomes a raw material that can be used not only in agriculture but also in other industrial sectors such as nutraceuticals, cosmetics, green building.
Agriculture with high efficiency and low environmental impact is promoted, resulting in reduced use of chemical fertilizers and pesticides.