ILSA is “Brilliant” for its sustainable marketing programme

Next Friday, on November 26, there will be a live streaming event for the launch of the book Essentials of Modern Marketing (EOMM), containing a case study on ILSA.

The launch event is also an opportunity to educate the new generation on sustainable marketing. On that date, it is possible for viewers to access the livestreaming of the conference on the platform H-FARM Plus from 15:00 to 17:00 using this link. The event has been organised with the support of the H-FARM College, the university and post-graduate training institute and one of the largest innovation centres in Europe. The institute is completely self-sufficient and sustainable.

ILSA is among the 30 Italian companies selected by Kotler Impact for its green marketing programme called GAP – Global Amino acids Production – as a case of excellence in the edition of the new EOMM volume dedicated to Italy.

GAP is a perfect example of a circular economy that favours the reuse of waste from the tanning industry in agriculture. This is now possible even in small tanning clusters thanks to the innovative modular biotechnologies that facilitate many benefits for the environment as well as for all the stakeholders involved. The tanning industry has a tool to optimise its circularity; the agriculture industry now has access to new high-efficiency agricultural inputs that were generated by enhancing the presence of precious organic nitrogen in tanned leathers. To find out more about the GAP programme, click on this link; it will take you to the dedicated page.

The other brilliant companies mentioned in the EOMM volume, in addition to the ILSA, are Danone, Clementoni, Aboca, Bauli, Bormioli Pharma, iliad, GEA, IMA Group, IRIS Ceramica Group, Knauf, Automobili Lamborghini, NWG Italia, OCMIS, Safilo Group, 360 Payment Solutions, Curti Lamiere, D-Orbit, Felsinea Ristorazione, Flashpoint, Integra Fragrances, Kopron, M.T., Distilleria Petrone, Rejoint, RGR Comunicazione, SB Impianti, Tapì Group, Tecopress, Top Automazioni, Trenton, Ugolini, Fedrigoni, Sitma.

ILSA is the only Italian company in the agricultural sector to be awarded with the “Brilliant” company recognition. To expose young people to virtuous marketing, Kotler Impact – the publisher of the book on a global level – and Weevo – the company in charge of the project in Italy – have decided to put the book up for sale at a very low discounted price of 25.00 euros instead of the expected 65.00 euros. Each book purchased will be printed only upon request and at a location as close as possible to the shipping address to avoid wastage of paper and long transportation.

The “Giornale delle PMI” called the book “the Bible of modern marketing”, while the Daily Times regarded it as “the book of the 21st century on business, marketing and management”.